Character Design
Redesign of company mascot Colin The Panda.
Animated video created by freelance Animator.
Animated video created by freelance Animator.
Before:
• Uneven proportions.
• Character doesn’t suit voice used in animations.
• Lack of consistency across China, North America, UK & Europe markets.
• Uneven proportions.
• Character doesn’t suit voice used in animations.
• Lack of consistency across China, North America, UK & Europe markets.
After:
• Kid Robot/Chibi style, much cuter.
• Character now suits the voice used in animations.
• The new, meticulously layered model sheet .ai file is now usable across all digital & print channels including for the use of the animator.
• Character now suits the voice used in animations.
• The new, meticulously layered model sheet .ai file is now usable across all digital & print channels including for the use of the animator.
Marketing Design
Illustrations for Social Media Campaigns, Blog Post Covers,
Packaging, Print, OOH Advertising
