Character Design
Redesign of company mascot Colin The Panda.
Animated video created by freelance Animator.
Animated video created by freelance Animator.
![](https://cdn.myportfolio.com/ee23cdc9-56c9-48c0-9a3c-916e93d61787/7c4ba411-f1ab-41ab-82b6-0160bfd0c4c3_rw_3840.png?h=d19e5d960774b32acf2671dcccb400ea)
Before:
• Uneven proportions.
• Character doesn’t suit voice used in animations.
• Lack of consistency across China, North America, UK & Europe markets.
• Uneven proportions.
• Character doesn’t suit voice used in animations.
• Lack of consistency across China, North America, UK & Europe markets.
After:
• Kid Robot/Chibi style, much cuter.
• Character now suits the voice used in animations.
• The new, meticulously layered model sheet .ai file is now usable across all digital & print channels including for the use of the animator.
• Character now suits the voice used in animations.
• The new, meticulously layered model sheet .ai file is now usable across all digital & print channels including for the use of the animator.
![](https://cdn.myportfolio.com/ee23cdc9-56c9-48c0-9a3c-916e93d61787/445d0520-91b3-47f6-9006-f35654c1a2f4_rw_3840.png?h=b72ea576d014c9b498e588f09c3ff09f)
![](https://cdn.myportfolio.com/ee23cdc9-56c9-48c0-9a3c-916e93d61787/7d3eef24-65cb-49e1-8f93-a8ea1cd3e738_rw_3840.png?h=e29a98bb7adeedb866be3d55617d72e5)
![](https://cdn.myportfolio.com/ee23cdc9-56c9-48c0-9a3c-916e93d61787/d9e21b78-6274-4268-9ec1-a30427e42512_rw_3840.png?h=8ab89c386057834880feead0ffcf522b)
![](https://cdn.myportfolio.com/ee23cdc9-56c9-48c0-9a3c-916e93d61787/e0d61578-ab76-4a10-846f-4a3cca50b2dd_rw_3840.png?h=38c6aa1d652fec0800185035a09505b3)
Marketing Design
Illustrations for Social Media Campaigns, Blog Post Covers,
Packaging, Print, OOH Advertising
![](https://cdn.myportfolio.com/ee23cdc9-56c9-48c0-9a3c-916e93d61787/78cbabec-9e4b-4091-bb3a-cbfabcac03dd_rw_1920.png?h=ced8f6b68176f9b64a9c34d279380f5f)
![](https://cdn.myportfolio.com/ee23cdc9-56c9-48c0-9a3c-916e93d61787/0b9af8d5-5c8e-49c0-ad78-10926571e933_rw_1920.png?h=7fc77cf86d51743b73bda71117b267b1)
![](https://cdn.myportfolio.com/ee23cdc9-56c9-48c0-9a3c-916e93d61787/2d06b4de-58d4-4f3f-98d8-4769b1b0dbf3_rw_1920.png?h=143f605bf28f9ae1e671967b9f2cb784)
![](https://cdn.myportfolio.com/ee23cdc9-56c9-48c0-9a3c-916e93d61787/af56d007-a24e-42f9-a0fd-f57ad728a3ad_rw_1920.jpg?h=5bf7eb2661a51a88bedaf57006fd3f91)
![](https://cdn.myportfolio.com/ee23cdc9-56c9-48c0-9a3c-916e93d61787/0deceb63-3693-4868-a321-41aeb916eb7d_rw_1920.jpg?h=2ad3ed93a08d483bd6e618683c97a043)
![](https://cdn.myportfolio.com/ee23cdc9-56c9-48c0-9a3c-916e93d61787/d6e5853e-67e5-4a44-89c6-7e9f46a35ab5_rw_3840.jpg?h=15af4fddc9b7044c2e0ed29430bf5ed1)
![](https://cdn.myportfolio.com/ee23cdc9-56c9-48c0-9a3c-916e93d61787/773ec3dd-38a7-4e83-83ee-af11864c483b_rw_1920.png?h=2af0cd04279835fc0fadf55e159b8ea8)